Remember in horror when people gasped at the thought of $10 movie ticket prices? That phenomenon is almost here to San Jose. Good thing there are student discounts at most places.
The highest around I've seen is $9.50 at Metreon and AMC. Century usually charges 8.50-9.50. Tomorrow marks the opening of Century Oakridge and it will boast the highest ticket prices around according to Fandango. Weekend evening shows will go for 9.75. On weekdays, it's a quarter less and matinees will go for 6.75. According to the price list, no student discounts, but that'll probably change. The theatre's at a mall and high schoolers won't pay $10 to see a movie.
Truly, I don't believe anyone else would pay $10 to see a movie. How New Yorkers, who pay $10 and there's no such things as matinees, can watch movies is amazing.
It's just awful and it's hiding the fact that less and less people are seeing movies since box office results are inflated and reflect the increase in ticket prices. I'll probably be at the opening though. You can't go wrong with 50 cent hot dogs and drinks.
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